

About
Street Level Entrepreneur is a consulting firm that uses the principles of entrepreneurship, strategic planning, and project management in a simplified way for the small business owner and community development practitioner. By using innovative tools such as the “Street Level Canvas” and the “Asset Mapping process”, the Street Level Entrepreneur has improved the lives of a myriad of small businesses, non-profit organizations, and communities.
Why Choose Us?
SLE improves the level of success for any businessperson with simple, easy-to-use tools that streamline the strategic planning process. We help individuals and organizations of all types, including:
For Start-Ups and Small Businesses
We understand the demands faced by the business owner, how to recognize it, and how to pivot when necessary. With customized workshops featuring tools such as the Street Level Canvas, business plan writing, strategic planning and sales strategy development, we can help you get started, or get your business back on track.
For Non-Profits
For over 15 years, Street Level Entrepreneur has worked with countless individuals and groups in the nonprofit sector to help them achieve their goals for the betterment of their communities. With services such as the Proposal Application Starter Kit, strategic planning sessions, or organizational assessment/development
workshops, we can help your organization take the next step forward.
For Communities
Our signature product, the “Asset-Based-Community-Development (ABCD)” workshop, is a powerful tool to mobilize community members in a way that empowers and unites them towards a common goal. By employing this
approach, development strategies become more effective and more impactful.

Our Mission
Our mission is to equip entrepreneurs and communities with the necessary tools to assist in the achievement of their business development goals.
The vision of Street Level Entrepreneur is to improve the lives of individuals, by strengthening their business endeavours, utilizing easy-to-use tools, while maintaining the principles and strategies for success, leading to the empowerment of the community.
Our Values
EVERYONE has the opportunity to be an entrepreneur!
You do not need to have a doctorate to succeed in business.
Preparation, preparation, preparation
You don’t have to have all the answers, but you DO need to anticipate them!
Take calculated risks and be prepared to fail
At a certain point, put it out there, and let the market tell you where you stand
Confidence is EVERYTHING!
Confidence in business can be achieved by knowing one’s own strengths, and weaknesses, and by knowing your product and industry
Try to have a bit of fun along the way
Some may think you’re crazy for trying – and they may be right – but at least you can try to enjoy the ride.

Hello!
My name is Richard Lambie.
I founded Street Level Entrepreneur in 2023. I am a Project Management and Strategic Planning specialist with more than 20 years' experience working in the for- and non-profit sectors.
My experience includes small business development, capacity building of community organizations, and managing projects for national and international funding agencies.
Utilizing the principles of project management, business development and sales strategy, I have developed several tools and techniques to help empower entrepreneurs and community development practitioners alike to achieve their goals.